U.S. POLO ASSN. EXTENDS GLOBAL FEDERATION OF INTERNATIONAL POLO PARTNERSHIP
Aug 21, 2023 3:59 PM
USPA Global Licensing Inc. (USPAGL) has announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has extended its global partnership with the Federation of International Polo (FIP) through 2026. This extension marks a continued commitment to the global promotion of the sport of polo from the authentic, sport-inspired brand.
True to the heritage of the brand, U.S. Polo Assn. is proud to support polo around the world. FIP is the international federation representing the sport of polo, officially recognized by the International Olympic Committee (IOC). This strategic partnership between FIP and U.S. Polo Assn. represents the strong alliance that has thrived since the partnership's inception in 2015, and means that the global, sport-inspired brand will continue to be the Official Apparel Partner for FIP's top events.
In 2022, the shared vision of FIP, the USPA, and U.S. Polo Assn. culminated in the historic XII Federation of International Polo (FIP) World Polo Championship, held at the USPA National Polo Center (NPC) - Wellington. The 2022 FIP tournament was only the second time in history the competition was held in the United States and was its first time being broadcast on ESPN to millions of households around the world.
As the Official Apparel Partner for FIP events, U.S. Polo Assn. will continue to support the sport's leading events, including the FIP World Polo Championship, FIP European Polo Championship, FIP Ladies World Polo Championship, and FIP Ladies European Polo Championship. The brand will also continue to supply custom performance jerseys for all teams, alongside other essential apparel items such as hats and shirts, for players and officials to elevate the experience both on and off the field.
This partnership will also encompass support for the highly anticipated Ambassador Cups, set to take place this year in Brazil and Italy; the FIP Arena Polo World Championship; as well as other international polo events, such as potential Olympic Exhibition Games.
"We're looking forward to continuing our strategic relationship with FIP over the next four years," said Michael J. Prince, President & CEO of USPAGL, the company that manages and oversees the U.S. Polo Assn. brand. "This meaningful partnership underscores our continued efforts to help grow the sport of polo around the world and aligns with our strategy as a brand to authentically connect with our global markets as we continue to execute our aggressive international growth strategies."
"We are thrilled by this renewed partnership with U.S. Polo Assn. and their continued support of the sport of polo, which goes far beyond supplying jerseys and gear for our players," said Piero Dillier Chairman of FIP. "With the support of U.S. Polo Assn., we are now able to reach so many new polo fans globally through ESPN. This is a dream come true for us, and we are excited to use this platform to help broaden interest, access, and exposure to polo around the world."